Why is a logo important?

• Real businesses have logos. People take you more seriously when you have a professionally designed logo. A logo is especially important for a small or new business. Give your business more credibility.
• Your company logo design serves as the cornerstone for your brand. Many of your marketing materials will be designed around your logo.
• The logo typically provides the customer's first impression – make sure it reflects the proper image.

• Your company logo design is everywhere – Stationery, business cards, signs, invoices, ads, proposals. Get it done right the first time so you don’t have to change these later on.
• Your logo is a direct reflection on you and your company. If you’re professional, your logo should be professional.
• A smart or creative company logo design differentiates you from your competitors.


Why should a professional design my logo?

• Professional designers are skilled at choosing color pallets, styles, and graphics based on the image you want your business to convey.
• Professional designers have the artistic talent required to draw art for an imagery-based logo.
• Professional designers have an eye for detail that comes from creating logos for a living.
• With Infigo Solutions, your company logo design is unique - It's designed from scratch, not from a template or tool. It's designed with your business in mind. You tell us what image you want your business to portray (if you know), and we'll come up with a logo to match it.
• Expertise – If you want to use your logo on the web, Infigo Solutions will ensure the colors in your logo work with most browsers.


What can I do with my logo? Where can I put it?

• Business Card and Stationery – If you’ve ordered stationery, you will receive the files needed by a commercial printer (like FedEx Kinko's) to print your letterhead and business cards.
• Website and Online – You receive full-color web-ready versions of your logo. These versions are saved in .gif and .jpg formats, which can be used on your web page and viewed by web browsers. The backgrounds of these images are transparent so they blend in with your website (e.g. if you web page is grey or black background).
• QuickBooks, PowerPoint, Word, and other Business Applications (.tif, .jpg, .bmp) – You can use your logo in business applications such as Microsoft Word, PowerPoint, Excel, and others. The high-resolution TIF format works best if you’re planning to print your document. For viewing your logo on a screen (for example a PowerPoint presentation), the JPG version is best. Add the BMP version of your logo to QuickBooks for professional invoices.
• Signage (.eps) – The Encapsulated PostScript (.eps) is used by many print shops. Because EPS are vector graphics, they can be scaled in size without losing quality.
• Embroidered or silk-screened caps, jackets, coffee mugs and more (,pdf, .eps, .jpg, .gif) – Most shops accept one or more of the file formats we send you. Some will actually allow you to place orders online once you have your final logo files.
• Print – You’ll receive a grayscale version of your logo for use in printing and other black and white applications like newspaper ads and yellow page ads.
• Everywhere Else – Just about every business need can be satisfied with a file format we give you. If you ever need a different format, just give us a call and we’ll convert your logo for you.
• As a reminder, we also provide brochure design and website design packages that use your new logo to make your business look great!