Why do I need a website?

• Get visibility - Future customers can find your company's products and services on the web.
• Add credibility - A website builds trust and gives customers the assurance that you have what it takes for them to do business with you.
• Differentiate your offerings - Show potential customers that your products and services are different from your competitors' and easy to find on your website.
• Impress your customers - Share raving reviews from your customers. Use your website to showcase your expertise and experience.

• Attract and retain customers - How? By knowing your customers. Understand their actions from buying your product or signing up for your service to joining your mailing list. Build customer loyalty through state-of-the-art customer relationship management tools.
• Grow your sales - Open up an additional channel for growth. Use your website to aggressively market your products and services.
• Redirect and minimize support calls - Your website can answer many common questions for your customers. Customers can locate your store/office, generate a map and driving directions to your store/office, look up your contact information and receive a free quote. Your customers will feel empowered by finding answers to their questions more quickly and efficiently. This also helps reduce your customer support expenditures, improving your bottom line.
• Enlighten your customers - Provide the educational materials that customers need to make purchase decisions and provide them with the ability to bookmark your site. You know what they need to know - make sure they can easily find this information on your website.
• It pays for itself - Your website pays for itself, often several times over. Your website will sell your products, generate sales leads and save you significant money on customer support costs.


What will a website do for my business?

It can do exactly what you want it to do for your business. You need to determine your goals. What do you want your website to do? It's a critical question. It's okay to accomplish one goal and add capabilities to achieve additional goals over time. Below are examples of goals that you may want to achieve for your business:

• Establish a professional online presence
• Promote your business or brand
• Sell products and services on the web
• Win new customers and retain existing ones
• Gather or provide information, or enable discussion
• Showcase your expertise through a catalog, gallery or portfolio
• Attract and recruit talent
• Promote an event


What's involved in creating a website?

There are several steps including:
• Registering your domain name
• Deciding on the look and feel, content, functionality
• Booking a Server and hosting your website