What is a Logo?
A Logo is an identifying symbol used to advertise and promote an organization, event, product or service. Usually, such symbols combine pictorial and textual elements in a distinctive manner. When consisting solely of stylized textual elements, such symbols are referred to as logotypes or wordmarks.
 

Logo & Corporate Identity:

Your logo is a direct reflection on you and your company. If you’re professional, your logo should be professional.  A smart or creative company logo design differentiates you from your competitors and enhances your Corporate Identity.

A Logo Design should reflect effectively the image of the organization it represents. An effective logo design utilizes appropriate imagery through visual presentation of symbols, colors, shapes & words.

While design a logo, we take into account various mediums where your logo will be displayed. Your logo should reinforce brand, irrespective on the mediums where it is being displayed. This means the logo designing process should take into account the suitability on all the following mediums:

• On your main product itself.
• Website & internet applications like Web Banners, buttons etc
• Stationary – Letterhead, Business cards & Corporate brochure & more.
• Print media advertisements like: Flyers & danglers. Discount coupons. Calendars &
  Greeting cards. Newspaper & Magazine advertising.
• Outdoor Advertising like: Billboards. 3-D sculptures outside your building.
  Exhibition display hoardings.
• Screen-printing applications: Corporate gifts. Badges & Buttons. Pens, T-shirts &
   giveaways.


Banner Ads:

These are simple images, static or dynamic which features your organisation or products / services, in a website. Banner are of different shapes and sizes, with catchy words to provoke the visitors to click on them. They are mainly used to advertise about some special offers or events. They help in getting traffic to your website.

There are various ways you can place your banners in other selective sites, by banner-exchange, pay-per-click or simple subscription programs. To draw more attention of your target audience, the banner has to be creative, yet it should carry the identity of your company. Today Flash banner are becoming very popular due to there dynamic nature.