How will I promote my website?

How do you drive new customers to your website? You have lots of options including:

Search Engines
• Millions of people use search engines like Google, Yahoo, Excite, AltaVista, Info Seek and MSN.
• Once a search engine learns about your website, it will "crawl" the pages in your website and build an index of the words on your pages.
• When people use a search engine to search for a phrase - for example, "Kolkata jute exporters" - search engines will return all the pages that contain that phrase.

• There may be millions of web pages that are returned.
• The process of optimizing your site so you show up first or on the first page of search engine results is called "search engine optimization." There are many companies, like us, who specialize in search engine optimization. If this is something you're interested in, tell us when we start work on your website project so that we can create placeholders (meta tags) for this text.
• You can get started by submitting your website to a search engine. Most search engines let you do this yourself.
• Find out more about our search engine optimization services.

Online Marketing or Pay-per-Click
• You can also buy your way into the search results.
• By buying keywords, you ensure your website appears when people search different phrases. For example, "real estate agents in Kolkata" could be a keyword you buy so when someone types in that phrase, a link to your website will appear.
• In general, the more you're willing to pay for keywords, the higher your ad will appear in the search results.
• Each pay-per-click program is different. Refer to our online advertising services for details.

Banner Ads
• Ever see those banner ads floating on top of news articles? You can have that, too.
• A banner ad gives you professional presence on well known syndicate sites, such as Yahoo and Indiatimes. When someone clicks on your ad, they will be taken directly to your website.
• Find out more about our banner ads services.

Word of Mouth
• One of the best ways to drive traffic to your website is to get other people to talk about it.
• Providing educational reference material on your website can have that effect, getting visitors to refer colleagues to it.
• Include interesting articles.
• Provide humorous or entertaining material.

Offline Marketing Materials
• List your website in your offline marketing materials such as on your business card, stationery and brochure.